WHY / WHAT DOES ANIKA WRITE?

brands i've written for:

IGLOO COOLERS

huRley

Urban Decay

DC Shoes

etnies

Incase

tavik

braven

incipio

griffin technology

Oakley

under armour

kate spade new york

wet seal

Arden B

I've been really into writing since I was a young kid (proof below). These days I get to do it as a "job." I use quotations because writing doesn't seem like a job. It's way too fun for that. 

I got into PR in college because the profession required a lot of writing and it looked glamorous. I practiced PR for eight years because it required a lot of writing and it was (sometimes) glamorous. I got out of PR because the only thing I wanted to do was write—forget the glamour. I realized this while I was the in-house PR Manager for the etnies brand at Sole Technology, which also meant I was the in-house copywriter. They had me write everything, and I couldn't get enough.

Since then, I've been lucky enough to be the copywriter—both in-house and freelance—for a bunch of other fun brands (see the column on the left, above if you're on mobile). I hope the momentum continues for as long as I can think, see and type.

Things I'm into: Traveling the world (26 countries and counting) with my partner in adventure (husband), hanging with my pup Archimedes, walking/helping shelter pups and anything to do with the beach.

Aforementioned proof: My first published writing was when I was in the fourth grade: Rilly Silly Poems. By published, I mean my mom got the book laminated and bound. My poems ended up winning a district award, so I guess the Kinko's treatment worked. At the time, I was a little offended that my teacher thought I had spelled "really" wrong. It turns out creative wordplay isn't that common when you're only 9. 

CV available upon request.