PRODUC NAMING + TAGLINE
The Pursuit Series launch.
TAGLINE: NOT JUST ANOTHER PRETTY CASE.
INSTAGRAM / HASHTAG NAMING: @HELLO_KURL / #HELLOKURL
TECH NAMING + TAGLINE
ECONEUE material campaign.
PRODUCT NAMING: AEROLITE
TAGLINE: READY FOR IMPACT
TECHNOLOGY/MATERIAL NAMING: FORTICORE
PRODUCT NAMING: SURVIVOR ENDURANCE
TAGLINE: UNRELENTING PROTECTION. ZERO BULK.
PRODUCT HANGTAG
TAGLINE: REFINED DURABILITY
RIVIERA MAGAZINE AD
TAGLINE: IT’S OUR FIRST TIME.
BRAND REPOSITIONING